Social media - friend or foe - Viewpoint - careers advice blog Viewpoint careers advice blog

Social media - friend or foe - Viewpoint - careers advice blog “A commitment to social media is an understanding that people will be the voice of your brand â€" both positive and negative,” says Matt Lowe, Head of Digital at Creston Health and a pioneer of digital strategy. But are marketing and regulatory teams ready to work together for pharma to enjoy the benefits of social? Ever since the arrival of smartphones, it seems that even the humble event of a cup of tea must be shared widely across various social media platforms. Facebook, Twitter, Instagram and the millions of blogs worldwide give us an insight into the lives of others on a daily, sometimes hourly, basis. But should pharma be embracing social media as the dream engagement tool many claim it to be? Or is it simply a PR and regulatory nightmare waiting to happen? According to Matt, pharma would be missing a trick if it didn’t embrace social media: “Never before has pharma had access to so much information about their brands and therapy areas. They just need the skills and understanding on how to listen.” Too often Matt hears companies paying lip service to their social media commitment. We are all about patient-centricity, but we wont do social media unless you can show me some ROI is the brick wall he often encounters. But for Matt, before companies launch their business-to-business (B2B) or business-to-consumer (B2C) social media strategies, they first need to open up and embrace business-to-employee (B2E) channels. Matt poses the question: “How many employees know what their organisation is doing across social platforms and if and how they should engage at all?” He goes on to say: “B2E needs to be part of the mix and slowly you will start to see the structure that needs to go into a social media strategy.” But many pharma companies remain nervous about opening a social dialogue with employees, let alone patients and consumers. And surely inviting consumers to participate in discussions on such a visible platform is asking for trouble? Not necessarily. Online blogs and discussion boards were in existence long before Facebook and Twitter arrived and patients have been using them to seek and share information for a long time. The challenge now is that communication via the internet â€" whether sitting at your desk or lying on a beach â€" is far more mainstream and acceptable than it ever has been. Many consumers now expect to be able to talk to companies online. In 2012, the European Medicines Agency issued guidance on good pharmacovigilance practices that briefly mentions the collection of adverse events from digital sources. In 2013, the UK’s ABPI issued its own set of guidelines expanding on the EMA’s digital pharmacovigilance, and the FDA published its draft guidelines in January 2014. The latter covers digital tools and technologies, including blogs, microblogs like Twitter, social networking sites like LinkedIn and Facebook, online communities and live podcasts. Key points raised by FDA draft guidance The main take-outs from the new FDA draft guidance are: Each firm is responsible for product promotional communications on sites that are owned, controlled, created, influenced, or operated by, or on behalf of, the firm So this would include Twitter accounts, Facebook pages and any blogs owned by the company Under certain circumstances, firms are responsible for promotion on third-party sites A firm is responsible for the content generated by an employee or agent who is acting on behalf of the firm to promote the firms product So companies are responsible for content generated by its employees, or any agents, acting on their behalf to promote the firms products The FDA wants to be notified of all user-generated contact that falls within its recommendations for interactive promotional media. For practical purposes, companies should submit every month an updated listing of all non-restricted sites for which it is responsible, or is an active participant, and that includes interactive or real-time communications. What is clear now, is that for social media to work for pharma rather than against it, marketing and regulatory departments need to work as a single team. The value of being able to interact with patients in a real, albeit virtual, world cannot be ignored. But the structures and protocols need to be in place to allow regulatory to do their job. Roche and AstraZeneca now both have their own guidelines for using online tools and resources, covering a broad set of principles and the online behaviour expected of employees. No doubt others will follow, if they haven’t already done so. Mistakes will be made, but as long as there are robust protocols in place to deal with situations swiftly and efficiently, the damage can be controlled and any legal requirements satisfied. Perhaps social media will become the common ground on which marketing and regulatory become teammates with a shared purpose. Social media tips In the meantime, here are our top five social media tips: Be sociable: Use social media to build relationships but remember, it’s based on dialogue and sharing.   Follow people and interact with them. If your company has clear online guidelines covering conduct and how far discussions are permitted to go (with regards to a particular product, for example), being sociable shouldn’t be something to be feared but rather embraced and actively managed. Just ensure your protocol is tailored to each country, and/or region and its culture. Be real: Be honest, be authentic and reflect your brand personality at all times. If you receive negative comments, recognise them and deal with them sensitively and swiftly. Don’t feed the trolls, but ignore the haters at your peril. Adverse Drug Reaction (ADR) reporting can largely be automated, leaving you to concentrate on being sociable and ensuring a positive experience for your community. Sharing is caring: Content is king and having your own unique content to share will quickly build an audience. Clearer guidance from the regulatory bodies now means that we have a more precise definition of the communications that would trigger a post-marketing submission. But sharing other content helps to build relationships, illustrate facets of your brand personality and generally makes you more interesting. Remember to always credit your sources. Focus: There are many channels out there, but you don’t need to be active on every one. Find the ones that suit your brand and master them. As you are responsible for what is published on them, make sure you have the bandwidth to effectively moderation them. Effort: There’s no such thing as a free lunch, in the social media world as elsewhere. Success requires hard work, knowing your audience and being consistent. What has been your experience of using social media for your category, brand, products or services? What would be your top social media tips for pharma and life sciences? Join the Life Sciences Industry Insights with Hays LinkedIn group to share your thoughts and stay up-to-date with the latest on business, employment and recruitment news in the life sciences industry. Join the conversation

How To Dig Yourself Out Of Your Dead-End Job - CareerAlley

Step by step instructions to Dig Yourself Out Of Your Dead-End Job - CareerAlley We may get pay when you click on connections to items from our accomplices. Its a sorry circumstance that an ever increasing number of individuals in the working scene are beginning to end up in. Theres security in an impasse work, some may think, yet security isnt enough for everybody. In the event that youve been in an occupation for quite a long time and youre beginning to see the dividers close in on you, its opportunity to focus on those alerts. Once youve recognized an impasse work, you need to make sense of how to receive in return. In the event that you have a feeling that youre stuck in an impasse work, at that point another vocation way could be the decision for you. Despite the fact that the idea of this may be overwhelming and appear to be a ton of issue, you will be more joyful over the long haul. Photograph by tefan tefank on Unsplash Recognize what you need and what youre ready to pay There will be no affirmations here that youre not facing any challenge by looking outside your present work environment for a vocation. You may need to settle on decisions that see you accepting a decrease in salary, for example, on the off chance that you have to take less hours so as to contemplate or to invest more energy searching for employments. You have to ensure that any penances you make are getting you the correct way. Plot out precisely what you need from a profession opportunity and whether your present position truly needs it, regardless of whether its another experience, preparing openings, interior advancement probability or more. On the off chance that you outline your benefits and misfortunes just monetarily, you may be committing an error there, as well. Begin considering the open door cost of your profession moves, as well. Accepting a decrease in salary so as to diminish your chance expense isnt consistently a terrible move. You simply need to recognize what youre surrendering and what you remain to pick up. Make your position understood Your boss should know your emotions and have the chance to give you what you need from your present work environment. Notwithstanding, this doesn't mean you ought to take steps to stop. Nobody likes being undermined and not many individuals react emphatically to it. Regardless of whether it by one way or another gets you the advancement you need, it makes erosion among you and the supervisor that can turn into an issue sometime later. Rather, center around what you could give to the business and the aptitudes that youre prepared to apply. In the event that your manager doesnt have the sense to see the positive qualities in helping you move into a superior position, at that point its opportunity to look outside that organization. Up Your Education In the event that youve not got some other aptitudes than for the activity that youre as of now in, consider returning into training to become familiar with the abilities for the activity that you want. There are such a large number of various choices accessible, for instance: An apprenticeship will offer you paid work while youre learning, in spite of the fact that the pace of pay is frequently significantly less than you would find in a normal line of work. In the event that youre ready to save the money misfortune while youre preparing, at that point this would be the choice for you. Procuring a degree on the web, for example, a Masters in HR online will assist you with getting the right stuff and degree you need while permitting you to keep your present place of employment. Returning to collegeis another course that you could go down. In the event that you have different responsibilities like family and kids, at that point there are typically low maintenance courses accessible for you to take, which likewise implies that you could be working simultaneously. Getting yourself a grant in your ideal field would guarantee that in addition to the fact that you will get the preparation, however youre likewise going to be paid the wages that youd anticipate from it as well. A grant is fundamentally a sponsorship, so the individuals are supporting you for the position youve filled. In a perfect world, youd have involvement with the field of work you need to work in. Numerous specialists state proceeding with training is a higher priority than at any other time in light of the fact that most school graduates will experience five to seven occupation changes over their professions. There are many various courses that you could be taking, so have a consider what profession way you might want to take and follow your fantasies. Photograph by Jordan Whitfield on Unsplash Reboot Your Skills Instruction is by and large where youre getting the hang of something totally new to better yourself and broaden your range of abilities. Tweet This On the off chance that youve been in work that is offered not many chances to learn new abilities, you may have a range of abilities that is somewhat obsolete. You have to discover an opportunity to learn them yourself. Discovering time to take an unpaid entry level position somewhere else can be useful. Be that as it may, getting over into instruction can regularly be both increasingly commonsense just as progressively compelling when its spotted on a resume. There are alternatives like a junior college, night school, and web based discovering that are making those new aptitudes increasingly open. In the event that you dont need to return to class or just dont have the opportunity, there are additionally numerous alternatives for preparing that will expand on abilities you as of now have. Isnt preparing equivalent to instruction? Indeed and no. Instruction is by and large where youre getting the hang of something totally new to better yourself and extend your range of abilities. Preparing is the place youre encouraging your insight on something you definitely know. On the off chance that youve as of now got a specific arrangement of aptitudes that youd like to try for another profession, at that point consider preparing for them. For instance: In the event that youre helpful on PCs, you could take some preparation to improve how youre utilizing them so you could go into a profession to do with PCs. In the event that youre a decent driver and you like going into the vehicle business, figuring out how to turn into a truck driver will enable you to go into another vocation. On the off chance that youre an attendant, why not consider taking all the more preparing inside your field with the goal that you could be completing more strategies. Additionally, the more abilities you have inside your field, the more cash you will acquire. Its possible that you took a class in school or school that gave you a few aptitudes that you might want to take up once more. Taking classes that will improve these abilities will help you launch yourself into a lifelong change. Gifted classes are regularly held at all various occasions with the goal that individuals who work or have different responsibilities can join in and adapt as well. Along these lines, on the off chance that you need to enhance a few abilities that youve as of now acquired with the objective to transform it into a profession, at that point think about paying for some preparation for you to do precisely that. Photograph by Jordan McQueen on Unsplash Figure out how the game is played Thus, on the off chance that you havent searched for work in a long while, your insight into the most ideal approaches to discover them can be outdated, as well. There are websites that can give brilliant data on what bosses search for from candidates these days. This incorporates nailing your resume, introductory letters, and meetings. Be that as it may, it likewise incorporates learning the strength to endure the pursuit of employment. For one, dont be among the numerous who wrongly believe theyll land a new position straight away. A 30-day plan isnt consistently the most reasonable. Rather, consider making a 4-month design and consider how youre going to factor your present place of employment and instructive endeavors into those four months. Begin making openings Your odds of finding yourself an occupation that offers you all that you need are going to increment exponentially dependent on how much proactive exertion youre ready to place into them, as well. Taking a shot at your pursuit of employment strategies and your abilities improve an expert out of you. In any case, a superior vocation implies taking that expert and putting them out there. For example, past going after positions, you ought to arrange inside the business you need to join, taking the risk to discover tutors, get exhortation, and make your name increasingly known. You ought to likewise consider the open doors you can make without any preparation for yourself. For example, do you have the right stuff to make your own activity and begin working for yourself? What steps would you have to take to make that reality? Getting away from an impasse work is never a simple procedure, never a basic decision. It investigates yourself, what you need from your vocation, and what youre ready to do to get it. Be that as it may, it is feasible. Never question your capacity to work at it sufficiently hard to show signs of improvement vocation position. Taking a jump Some of the time, preparing and instruction arent vital with regards to entering a new position. Numerous organizations extend on-the-employment opportunity preparing or dont require any aptitudes separated from great client assistance. In the event that you cannot bear to take up preparing or to take yourself over into training, at that point consider taking the jump and going for a new position that doesnt expect you to take whenever off work. You may find that in your present place of employment, the opportunity to better yourself will open up. Why not take the jump and attempt to go for an advancement inside your present place of employment. This may be a smart thought if your present compensation is acceptable, you live genuinely near work, and you definitely know everybody. Once in a while, the adjustment in your present place of employment can assist you with rediscovering the affection for where you work. As should be obvious, there are three distinct choices for you to take on the off chance that you have an inclination that you have to roll out an improvement with regards to working. Consider which course is better for your way of life and roll out the improvements today. What's straightaway? Prepared to make a move? Pick the correct apparatuses to assist you with building your vocation. Searching for related subjects? Discover how to discover the open doors that assist you with developing your best profession. Buy in and gain important ground on your profession. It's about time you concentrated on your profession. Get Educated Get in touch with Us Promote Copyright 2020 CareerAlley. All Rights Reserved. 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Grant Writing Bullets Resume - Get Started With Your Grant Writing Career Today

<h1>Grant Writing Bullets Resume - Get Started With Your Grant Writing Career Today</h1><p>Grants are incredible for individuals who have one of a kind and innovative thoughts. They can work to improve the nature of instruction in a specific network, or manufacture a school or association that serves the requirements of understudies or families. Notwithstanding, to get one of these awards, you should initially present an award composing slug list.</p><p></p><p>Grant composing is a significant piece of all award financing forms. The procedure requires an award essayist to conceptualize, make an award proposition, assemble documentation, decide qualification, and secure assets for the program. Accordingly, the award essayist must be proficient about award composing. Award composing is a significant piece of the award financing process.</p><p></p><p>To help set you up for the activity, you should set aside some effort to find out about how awards work. A decent beginning stage is to look into the award scholars who have composed awards for different associations throughout the years. Quest for the words 'award journalists' on the web and look at their portfolios. Perceive what number of awards they have gotten and what number of awards they have composed. Notice what number of awards are identified with training and what number of are not.</p><p></p><p>You ought to likewise find out about the sort of instruction that meets all requirements for an award. Some award programs don't pay for understudies' training. Rather, the cash goes toward research. If so with your award composing slug list, search for awards that pay for clinical exploration, medical coverage examination, or framework improvements.</p><p></p><p>Now, it's an ideal opportunity to get your hands filthy with awards. Visit grantwritingexpert.com and round out the free award recommendations structure. Each award will require a couple of various structures. Make certain to incorporate all of them.</p><p></p><p>After you've conveyed your email correspondence to the associations, you'll have to sit tight for your criticism. The most ideal approach to do this is to send them in bunches. Put every one on a different bit of paper and put it on your desk.</p><p></p><p>While it might appear to be simple from the outset, over the long haul it will turn out to be significantly more troublesome. That is the reason the best activity is to begin by gathering awards that don't fit into your specific subject matter. At that point, take those awards and make them your own, utilizing award composing slugs resumes to make an award shot rundown for each grant.</p>

Should Old Craziness Be Forgot Never Brought to Mind...

Should Old Craziness Be Forgot Never Brought to Mind... Eat, drink, sing, move, chuckle, love, live, by Freya, discovered by means of configuration is mine I need to concede, Ive been abstaining from composing this End of 2009 pamphlet article for at any rate seven days. Is it me, or has New Years become an opportunity to cause yourself to feel confident liable simultaneously? Concentrating on what you didnt accomplish that year the things you need to fix for the following year (otherwise known as Why Your Suck) truly causes you to feel like a disappointment. Pair that with it being the finish of 10 years (10 years!) your head may very well turn directly off your neck! Fortunately, the holistic mentor in me reprimanded me to take the weight do without the insanity ( blame! sentiments of disappointment!) exclusively for the festival. That holistic mentor is keen. It is safe to say that you are squeezing yourself to thought of the ideal New Years self-reflection? At that point close your eyes (not until youre finished with this sentence however its extreme to peruse with your eyes shut), take a full breath, consider what made you most joyful this year. Presently open your eyes record it how it affected you, what it looked like smelled even tasted so you can recall it an a long time from now, at that point plan something for commend it. Anything. What's more, in the event that that is everything you do to ring in another decade, at that point its damn adequate. In the event that you need to accomplish more, however (Ill let it be known I do), at that point here are my top life-coachy, innovative proposals: Set 1 word as your expectation for 2010. My statement for 2009 was center, it empowered me to figure out how to uni-task, stay present with what I was doing, even become marginally less ADD than expected. For 2010 my assertion will be effortlessness, since I generally tend to overcomplicate things for no discernable explanation other than simply being wired that way. It additionally takes care of into my consistently bustling calendar creeps into the time I go through with companions family, yet doesnt appear to increase the value of any of these things. Pick 1 objective for 2010. That is correct, only 1. In the event that youre experiencing difficulty making sense of which one, at that point record all the objectives that are shaking around in your mind, pick the one that you feel would make you the most joyful. At that point separate that objective nearly to death by posting the entirety of the means that youll need to take to get you to that objective, dont neglect to record a festival task each 2-3 stages to prop you up. Dont be enticed to do this with more than 1 objective until you arrive at this objective! Something else, that entire creation yourself-insane thing will undoubtedly dominate. Trust me on this one (otherwise known as Ive done it without anyone else's help!). It may be difficult to just permit yourself 1 objective, however completely concentrating on that objective won't just give you better outcomes in accomplishing it, yet will likewise empower you to more readily appreciate the excursion! Trust me on that one a s well (correct, Ive done it without anyone's help!). Compose a letter to yourself one year later, depicting what befell you in 2010. I completely took this from Jess LC (we talk about it finally in the following Spring portion on goals, up one week from now!) truly, its the main thing Im cutting out an ideal opportunity to do on New Years Day. When thinking back on it a year after Jess LC first composed it, she understood that over 80% of the stuff she recorded really occurred! Isnt this the bestest thought? Its absolutely The Secret in real life, short the charm stuff that causes me to feel like a sucker for speculation theres something substantial in it. Record all that you need to take out in your life in 2010. It could be a letter, a drawing, verses to a tune or only a bulletpointed list, yet get everything down. From not putting myself first (or second or third or fourth)' to that inspiration sucking companion or watching Jersey Shore. At that point consume it. Or on the other hand take a pen or blade or scissors cut it up. Or then again spit on it step it. In any case, get it out of your life in whatever savage manner feels bravo. You may likewise need to do this to somebody that hurt you this year. Not be savage to them actually, however to a letter you keep in touch with them. If it's not too much trouble dont advise anybody I instructed you to pound them. That would be awful. On the other hand, make a rundown of the entirety of your achievements this year! How fun is that? What's more, truly, give yourself the space to boast decorate on how marvelous you are. In the event that this is an extreme one, consider what youve done that you got much obliged for, or got a commendation on. Regardless of whether its something as straightforward as Got a magnificent new hair style! it thoroughly tallies! Focus on taking a stab at something new in 2010, really do it. Intrigued by a hip twirling class, or truly need to join Creative Every Day? Investigate the schedule plan it in, regardless of whether it wont occur until next November. Regardless, ensure you see 2010 as a new beginning, a fresh start or a fresh start. The entire decade is available to you revel in it! What are you intending to do to celebrate 2009 ring in 2010? If you don't mind share it in the remark area Id love to hear about it!